Local & Map Ads
Increase Location Visits & Visibility
For brick-and-mortar storefronts, being found on Google Maps is so important to drive traffic to the business. Businesses need all the help they can get to attract customers, generate revenue and establish themselves to compete with existing companies. Maps listings are essential for local business.
It’s also important to have the same Name, Address, & Phone Number (NAP) across all your business profiles, from your Google My Business (Maps) page to Facebook to your website. How closely your local listing matches what users are searching is a highly important factor, this is called relevance. Users often misspell or shorten your business name or search general local terms. The search engines can correlate users’ searches with your business, even if they accidentally misspell the name.Having a consistent naming convention across platforms enforces your business entity. Giving users and Google conflicting information on different sites hinders user experience and makes it harder for Google to understand your business.
Even though this may seem like a ‘given’, be sure to always include your address when you submit your listings. The search engines can try to determine your location off of other items on your submission, but this has the potential to have negative effects.
You should always seek out reviews, but now responding to them is just as important.
Have a review system in place on each review platform. This includes Google Reviews, Facebook, and Yelp. If you receive a negative review, address it. Engaging with reviews makes your business look active and users are more inclined to visit a business they view as current.
What many do not realize is that the search engines don’t mind whether the reviews themselves are positive or negative, it is instead a question of the proactive effort of answering them. This not only shows the end user that you are active in answering them, which can reap rewards.
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